Butterfly

Point of Retreat : Colleen Hoover.

"Your mother encourages you to cuss?" Gavin says.

Kiersten nods. "I don't see it that way. It's more like she's encouraging us to determine a system flawed through overuse of words that are made out to harmful, when in fact they're just letters, mixed together like every other word. That's all they are, mixed up letters.
Like, take the word 'butterfly' for example. What is someone decided one day that butterfly is a cussword? People would eventually start using the word butterfly as an insult, and to emphasize things in a negative way. The actual word doesn't mean anything. It's the negative association people give these words that make them cusswords. So, if we all decided to keep saying butterfly all the time, eventually people would stop caring. The shock value would subside...and it would become just another word again. Same with every other so-called bad word."